Ever wondered what Marketing was like before you had a Social Media strategy?
Must have left my house at eight, because I always do
My train, I’m certain, left the station just when it was due
I must have read the emails on my smartphone going into town
Having cleared my inbox I went to junk, no doubt I must have frowned
Another bunch of spam that numbered 39.
There was nothing in there of relevance, or that I really wished I’d read.
I reached the office around a quarter after nine
There were heaps of papers and campaigns waiting to be signed
More email messages sent to people I have never even met
I must have gone to lunch at half past twelve or so
The usual place, the usual bunch
And still on top of this I’m pretty sure it must have rained
The day before you came
I must have looked at facebook around half past two.
And at the time I never even noticed those irrelevant banner ads made me blue
I must have kept on dragging through linkedin connection requests that I do every day
Without really knowing them I sent our generic value proposition anyway
At five I counted page impressions there’s no exception to the rule
A matter of routine, I’ve done it ever since I finished school
On The train back home again I must have read my linkedin spam then
Oh yes, I’m sure my life was well within it’s usual frame
The day before you came
I must have opened my front door at eight o’clock or so
And stopped along the way to buy some vegan food to go
I’m sure I had my dinner watching one of our ads on You Tube TV
There’s not, I think, a single video of what we do that I didn’t see
I must have gone to bed around a quarter after ten
I need a lot of sleep, and so I like to be in bed by then
I must have read more connection requests for quite a while
The latest one from a dem gen outfit or something in that style
It’s funny, but I had a sense of marketing without aim
The day before you came
And turning out the light
I must have yawned and stopped spamming for yet another night
And rattling on the roof I must have heard, the sound of rain
The day before you came
Apologies to Anderson and Ulvaeus
